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Mattel Mashes Up Barbie, Hot Wheels, Fisher-Price and More Iconic Brands in New Mobile Game ‘Toybox Unlocked’


Uken Games and Mattel have partnered for the new mobile game "Mattel Match: Toybox Unlocked."

“Toybox Unlocked” features Barbie, Hot Wheels, Fisher-Price, UNO, Thomas & Friends and Masters of the Universe and more Mattel franchises in a leveled puzzle adventure that challenges players to match characters, toys and items from across Mattel’s titles before time runs out. “Our team has really enjoyed working with Uken Games to imagine and create this unique, interconnected world on mobile and can’t wait to have it join our growing portfolio of digital entertainment titles.” “Uken is delighted to partner with Mattel on this iconic mobile match game that seamlessly brings together your favorite Mattel brands with this unique & challenging gameplay style,” added Uken Games co-CEO.

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