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Mattel Launches ‘Women In Film’ Barbie Doll Collection
Mattel is staying in the film business. The toy company, best known for its Barbie doll collection, today launched its annual ‘Career of the Year’ collection, which for 2024 will feature Barb…
Mattel added today that the collection was inspired by the success of Greta Gerwig’s box office smash Barbie, starring Margot Robbie and Ryan Gosling. “There couldn’t be a more opportune moment to honor women in film and spotlight the unlimited possibilities that are available to young girls in the entertainment industry,” the company said. Directed by Gerwig from a screenplay she co-wrote with her husband Noah Baumbach, Barbie raked in a $1.442 billion global gross in 2023.
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