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Mattel apologises after Wicked movie dolls mistakenly link to pornography website on packaging


Toy company advises parents to ‘discard the product packaging or obscure the link’ on Glinda and Elphaba dolls

The toy company Mattel says it is taking “immediate action” after mistakenly printing a pornographic website address on the packaging for dolls released to tie in with the upcoming Wicked film. The address was printed on boxes for Glinda and Elphaba dolls, the main characters in Wicked, played in the film adaptation by Ariana Grande and Cynthia Erivo respectively. It appears the misprint has affected dolls sold at Target, Kohls and Amazon, the film’s official retail partners, but not other stores.

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