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Mattel and Mastercard Execs on Building Brand Trust and How Greta Gerwig’s ‘Barbie’ Broadened Appeal
Execs from Mattel and Mastercard join Variety at a Cannes Lions panel.
In terms of broadening the appeal of the brand, McKnight pointed out to the newfound popularity of Ken following Ryan Gosling’s performance in Gerwig’s tentpole. Rajamannar, meanwhile, quipped that Mattel and Mastercard are both “geriatric brands” because they’re turning 80 and 65, respectively, but noted that their advanced age doesn’t preclude them from innovating and thriving. McKnight, on the other hand, said that while Mattel is using a “bunch of different tools,” they’re only meant to “accelerate work and productivity” for their “incredibly talented creative teams.”
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