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Math Men: Should Amazon, Disney, Warner, Others Be Wary of Data-Focused Merger of Omnicom, Interpublic?
Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and Interpublic
Indeed, industry insiders on the other side of the table — the TV networks, streamers, social media platforms and magazines — are already alarmed by talk that Omnicom will use its heft to acquire highly sought-after blocks of advertising time it could then resell in smaller increments for a profit. It’s a question worth asking, because conservatives have railed against an advertising industry that often pushes back on social media outlets, including Elon Musk’s X, that fail to keep ads from traditionalmarketers separate from content that may offend or polarize. The combined Omnicom and Interpublic would wield considerable influence, controlling some $71 billion in ad spending for such boldface brand names as Apple, Renault, Nissan, Mitsubishi, Volkswagen, McDonald’s, PepsiCo, Disney, AT&T, Amazon and Geico.
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