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Master of Mattel’s Cinematic Universe: How Robbie Brenner Plans to Build on Blockbuster ‘Barbie’
Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to 2023's smash hit 'Barbie.'
For five days, they braved thin mountain air to get a sense of the emerging filmmakers who they could enlist to make movies and shows based on Mattel’s line of toys — a collection of childhood favorites that runs the gamut from Hot Wheels to Thomas the Tank Engine to He-Man. Taking risks is second nature to Brenner, who spent much of her career outside the mainstream, producing indie films such 2013’s “Dallas Buyers Club.” She was surprised when Ynon Kreiz, Mattel’s CEO, reached out to her more than six years ago to get her thoughts on how the company could break into Hollywood. It enlisted Travis Knight, a director known for helming stop-motion animation films like “Kubo and the Two Strings,” to bring Castle Grayskull to life with “Masters of the Universe,” which began shooting in February.
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