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Massive Influencer Marketing Co. Influential Acquired by Publicis Groupe
The world's largest influencer marketing company, Influential, was acquired by Publicis Groupe for $500 million after teaming up with Us Weekly at Cannes Lions
We cannot wait to roll up our sleeves and get to work with our new partners,” Chris Detert, Chief Communications Officer of Influential, exclusively told Us Weekly of the monumental deal. “It’s how we are putting power back into the hands of brands in a fragmented media landscape, and driving marketing transformation that delivers real business outcomes.” “The speakers, influencers, and celebrity content that we curated, alongside Brand Innovators, truly rivaled that of the official Cannes Lions Palais stage.”
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