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Masahiro Nakai’s Alleged Sex Scandal Prompts Advertiser Exodus at Japanese TV Giant Fuji
Japanese TV network Fuji faces mass advertiser exodus after allegations of covering up sexual assault claims against host Masahiro Nakai of SMAP fame.
Major Japanese advertisers are fleeing broadcast powerhouse Fuji Television following an alleged sex scandal involving former boy band idol turned TV host Masahiro Nakai. The advertising crisis erupted after weekly magazine Shukan Bunshun reported in December that Nakai, a former member of the mega-successful male group SMAP, had reached a JPY90 million ($577,000) settlement with a woman over an alleged sexual assault at a 2023 dinner party. Adding fuel to the fire, Shukan Bunshun’s latest bombshell report features allegations from an unnamed female Fuji announcer claiming that a senior company executive had arranged multiple similar gatherings for Nakai.
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