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Mary Tyler Moore Vision Initiative and Variety Partner for Award and ‘Be a Mary’ Campaign
The award will recognize extensive and groundbreaking achievements in storytelling.
The Mary Tyler Moore Vision Initiative has partnered with Variety to establish an annual award named in honor of the legendary actor that will recognize groundbreaking achievements in storytelling. In tandem with the award, the Vision Initiative will launch the promotional campaign “Be a Mary,” emphasizing the generosity, kindness, compassion, resilience and risk-taking that defined Moore’s life. As co-founder of MTM Enterprises, she was a force at the production company that was behind “Mary Tyler Moore,” as well as such indelible series as “The Bob Newhart Show,” “Hill Street Blues,” “St.
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