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Marvel Studios Just Had Its Best Weekend Since ‘Avengers: Endgame,’ Thanks to Deadpool, Downey and Doom
Marvel proved at San Diego Comic-Con that the studio still knows how to delight its audience better than any entertainment outfit in the industry.
It was by any measure an impressive exhibition of Marvel’s singular ability to transform fan enthusiasm into a sense of gleeful inevitability, that slightly lightheaded feeling that of course the studio’s movies will be gargantuan, crowd-pleasing, inescapable cultural phenomenons. The chatter started in February 2023 with the financial and critical disappointment that was “Ant-Man and the Wasp: Quantumania”; over the ensuing year, the studio weathered a series of glaring blows, often self-inflicted, that led to an abundance of media hand-wringing over superhero fatigue in general and speculation that Marvel specifically had lost its mojo. Developing the MCU has required each project to be at least a solid success and necessitated a substantial outlay of filmmaking capital, and the film industry at large has come to rely on Marvel as the central engine driving the theatrical marketplace.
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