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Marrakech Film Festival Director on Luring Talent Like Jacob Elordi, Andrew Garfield and Sean Penn to Cultivate Mentorship of Moroccan Filmmakers
Marrakech Festival topper Melita Toscan du Plantier talks about luring talent like Jacob Elordi and Sean Penn to highlight rising Moroccan directors.
Toscan du Plantier has this year scored the biggest coup of her career at Marrakech fest, enlisting Luca Guadagnino as president of a jury comprising Jacob Elordi, Andrew Garfield, Patricia Arquette and Ali Abbasi, among others. Always alert in spite of having slept three hours for five consecutive days (from what she says), she admits being “obsessively perfectionist” during a quick conversation interrupted by a dozen calls and text messages revealing the extent of her involvement in every logistical aspect of the festival and caretaking for guests (she may even know what they ate for breakfast). “In the office, we have people from Lebanon, Jordan, Tunisia and Morocco, among other places, and they come here to work with us on the artistic side, and we like the idea of transmission,” said the festival director, who started her career in the industry at the French promotion org Unifrance, where she met her husband Daniel, who was then its president.
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