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Marlène Masure Is TikTok’s New EMEA Content Chief; Former Paris Olympics And Disney France Executive Has Replaced Rich Waterworth
Marlène Masure Is TikTok's New EMEA Content Boss; Former Paris Olympics and Disney France Executive Has Replaced Rich Waterworth
The role gives Masure oversight of the mobile video company’s work with creators and publishers, effectively making her the organization’s content chief in the EMEA region. Reflecting upon his exit on social media, Waterworth said: “When I joined it was clear to me that the Product was doing something revolutionary: making creation easy and fun and getting the right video to the right user at the right time, at scale. President Joe Biden has signed a bill that requires that ByteDance to divest TikTok or face a ban on app stores.
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