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Marketing Agency J Creative Entertainment Launches Production Arm To Champion AAPI Stories
LA's J Creative Entertainment is expanding into content production, launching a production arm that will develop AAPI and Filipino stories.
Founded by Filipino-American entertainment executives JP Mallo and Justyn Reyes in 2019, J Creative Entertainment started as a multi-media agency producing marketing campaigns for shows and films such as Pretty Little Liars, Tokyo Vice, The Gilded Age and the upcoming Dune prequel. Mallo has also helmed the marketing campaigns for Netflix shows like Orange is the New Black, Sense8 and the debuts of the streamer’s early wave of international content including Sacred Games and Kingdom. In reflecting on the 17+ years I’ve been in Hollywood, creating a space where my heritage, passion, and advocacy intersect is my ultimate mission,” said Mallo.
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