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Marketing 101: Terry Crews, Common, Camila Cabello and Top Executives on Advertising Challenges in the Age of AI, TikTok and ‘Infinity Loop’ Strategies
Terry Crews, Common and top marketing executives talk industry challenges, AI's potential and more at Variety's Ad Week studio presented by Canva.
Jamie Allan, Nvidia’s director of ad tech and digital marketing industries, on where he sees generative AI tools making the biggest impact in media and entertainment: And this is where we come into the world of generative AI and the tools that we’re building to enable enterprises both the end users of advertising, so the CMO groups in the industry, as well as the agencies and the ad tech companies to be able to derive huge amounts of value from that data faster. And so when you think about, when you think about money can’t buy opportunities, when you think about real heat — a lot of times that shows up in with user generated content, and if you’re an audience member wondering about a movie, what better way than to find out more about it than to see creators and influencers and cast talking about it directly to you?
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