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Mark Wahlberg Canine Pic ‘Arthur The King’ Gets Scraps At The Box Office: Here’s Why
Mark Wahlberg's 'Arthur the King' underperforms at box office with $7.5M opening.
This despite various genres (i.e. comedies, romcoms, middle budget movies, which Arthur the King is) being gobbled up by streaming, thus conditioning audiences to stay home, and avoid theaters. Case in point: A recent doggie feature success is MGM’s Channing Tatum movie Dog which was made for $15M, opened to $14.9M and legged its way to $61M stateside, $84.8M global. Lionsgate in its marketing chiefly went after male sports audiences, not family or faith-based (Wahlberg himself can pull in a quotient of that crowd), and that’s where this movie is coming up short on its gross, I’m told.
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