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Margot Robbie's new hair colour has sparked a surge of sales for strawberry blonde hair dye


Barbie star Margot Robbie is moving away from last summer's Malibu blonde and into her strawberry girl era with a darker, copper-tinged blonde shade – and the hue has sparked searches for box dye

Pictured in behind-the-scenes snaps in Los Angeles set of her new film A Big Bold Beautiful Journey, Margot looks incredible with a strawberry blonde hair transformation that suits her complexion to a tee. Margot switched her light blonde hair for a copper-tinged strawberry tone for the filming of her new movie (Image: Getty)The Margot effect is already being shown in our shopping habits since the search term 'strawberry blonde hair dye' has skyrocketed by 201%, reports NZCasinoClub, since images of the star dropped on news sites. If you're keen to make like Margot and go for a warmer, copper-tinged hue for summer, the good news is there are plenty of affordable products you can use at home to achieve a similar effect.

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