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Marcus CEO On The Return Of A “Normal” Film Slate & The State Of Exhibition M&A
Marcus Theatres saw revenue and profit dip last quarter but moviegoing turned around in June as the film slate normalized with more tentpoles.
Marcus Theatres saw revenue and profit dip last quarter but is the latest exhibitor to report a soft April and May leading into a notable positive shift in June as the industry shakes off the impact Hollywood strikes last year. Strong numbers in June and July from Inside Out 2 and Deadpool & Wolverine along with Despicable Me 4 and Twisters, “continue to affirm that consumers crave seeing great movies on the big screen,” the company said. Average ticket price decreased 3.1% with an increase in promotions and a higher percentage of attendance on Value Tuesday, where it also brought back a free complimentary size popcorn for members of its Magical Movie Rewards loyalty program.
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