Get the latest gossip
Marcus CEO On Balancing Movie Attendance, The Industry’s “North Star,” With Discounts That Ding Average Ticket Price
Greg Marcus of Marcus Theatres said discount programs are key to boost attendance but pricing is complex as they can erode average ticket prices.
The latter reported total revenues of $121.2 million for the last quarter of 2024, up 23% from the year before on the strength of Wicked, Moana 2, The Wild Robot, Gladiator II,Venom: The Last Dance and more. The chain’s President Mark Gramz said the slate played particularly well with audiences in its markets, building momentum that continued through the holiday season and into 2025. Upcoming, Mission Impossible: The Final Reckoning, Jurassic World: Rebirth, Superman: Legacy, F1, Wicked 2 and Avatar: Fire and Ash among others.
Or read this on Deadline
