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Marco Bassetti On Banijay’s Billion-Dollar Scripted Ambition & The International Drama Business: “There Will Be More Risk, But Also More Opportunity”
Inside Banijay’s drama strategy: Marco Bassetti talks risk, rights, and streamer deals.
EXCLUSIVE: As the drama biz convenes in Lille for Series Mania, Marco Bassetti, CEO of Europe-based indie production and distribution heavyweight Banijay Entertainment, tells Deadline about his billion-dollar ambition in scripted. Banijay prodcos make the likes of Brocéliande for French commercial net TF1 and special forces drama Rogue Heroes for the BBC, so Bassetti understands the economics. At Series Mania, meanwhile, Banijay’s fingerprints are on several events including the opener Carême, produced by its Shine Fiction label for Apple TV+, as well as Alain Goldman’s Asterix & Obelix: The Big Fight for Netflix.
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