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Manuela Ferradas Appointed SiriusXM’s Senior Manager, Latin Talent & Industry Relations


Manuela Ferradas joins SiriusXM as senior manager, Latin talent and industry relations. She was previously at Dale Play Records.

Based out of the company’s Miami Beach studios, Ferradas will oversee the Latin artist and industry relations team for SiriusXM and Pandora. Prior to joining SiriusXM, Ferradas spent over four years as the international marketing manager and head of U.S. at Dale Play Records, developing strategies for the Argentine indie label and its artists globally. Nicki Nicole has placed more than 30 songs on the Billboard Argentina Hot 100, and scored major collabs with Christina Aguilera, Grupo Frontera and Los Ángeles Azules along the way.

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