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MAMA Awards Chief Producer Yoon Shin Hye Shares How K-Pop’s Biggest Award Show Came to Hollywood
MAMA Awards producer Yoon Shin Hye talks K-pop's biggest award show in LA and collabs with JY Park, Anderson .Paak, KATSEYE and LA Rams cheerleaders.
As K- pop continues its meteoric rise on the global stage, the industry’s biggest award show sets a new milestone with its first-ever U.S. date for its 25th anniversary. From overcoming the logistical challenges of hosting in two countries to crafting unique collabs that embody the MAMA spirit, the CJ ENM executive offers an inside look at the dedication and innovation driving the award show to evolve at its 25th anniversary. Given the time difference and distance, it wasn’t easy to arrange a meeting to prepare and discuss, but the whole process was meaningful and fun to work toward the same goal with artists and staff to create a great show.
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