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Malayalam Cinema Shines as Bollywood Recalibrates in 2024, Says Producer Siddharth Roy Kapur in Indian Industry Analysis (EXCLUSIVE)
Malayalam-language cinema has emerged as the breakout success story in 2024's first half, while Bollywood recalibrates after an uneven six months.
As the Indian film industry reaches the midpoint of 2024, Malayalam-language cinema from the southern state of Kerala has emerged as the breakout success story, while traditional powerhouse Bollywood recalibrates after an uneven start to the year. For Bollywood, 2024 has thus far failed to match the exceptional box office performance of 2023, with the bright sparks being “Fighter,” “Shaitaan,” “Crew” and “Article 370.” However, Kapur sees encouraging signs in the success of several smaller and mid-budget films that have outperformed expectations. While it’s too early to see concrete changes in commissioning practices, Roy Kapur expects the success of smaller films to embolden younger producers and directors working with more modest budgets.
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