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Makeup Brand Youthforia Called Out For New Foundation Shade -- Here's Why!

Inclusivity in makeup is SO important! But this brand is under fire after social media users accused them of going about it all wrong! In case you haven't

In case you haven’t heard of Youthforia, it’s a makeup brand that boasts “fun, clean, sustainable” products that they claim act “like skincare” according to their site. They recently debuted their Date Night Skin Tiny Serum Foundation with a new shade “Deep Neutral” after previously facing backlash for having limited options for darker skin tones — and ohhhh boy, did this launch not go as planned! In a new video from Tuesday, the influencer compared the “Deep Neutral” shade to black face paint, and the results are disgustingly similar.

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