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Major Media Buyer GroupM Will Double Its Women’s Sports Investments & Set Up Dedicated Marketplace For Deals
GroupM, the media buying arm of advertising giant WPP, plans to double its annual investment in women's sports and set up a dedicated marketplace.
GroupM, the media buying arm of advertising giant WPP, is planning to double its annual investment in women’s sports and create a dedicated marketplace to facilitate deals. GroupM advertisers have challenged the marketplace to flip the script on how to invest in women’s sports, and they will continue to play a pivotal role moving forward.” Opportunities eyed by GroupM range from broadcast sponsorships and bespoke packages to grassroots investments with leagues and athlete-owned entertainment companies.
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