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Madrid Audiovisual Cluster to Create a Madrid Audiovisual Observatory


Announced at Iberseries, the move comes to analyze the scale, audience habits and  sectoral needs of Madrid’s audiovisual industries.

According to Berdones, the Observatory will analyze the importance of the audiovisual sector, including the impact of shoots, and new business models, he said at the Iberseries presentation. Initiatives take in networking events in and outside Spain, the creation of alliances with third party partners and associations, and the digitalization of companies, boosting competitiveness, and the sustainability of shoots. The Cluster, according to a press statement, now includes 13 trade associations; Spain’s principal streaming services (Netflix, Amazon, Disney y Movistar); top producers (Tornasol, Izen, The Mediapro Studio’s banner label Globomedia, Mediacrest and Secuoya Studios); high-tech leaders such as Telefónica, Paramotion and Madrid’s Pixel animation/VFX cluster; film schools (ECAM, UTAD and The Core); rights entities (EGEDA, SGAE and Dama), universities, banks and law firms specialist outfits (The Film Agency, Mrs Greenfilm and OMMA).

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