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Mad Solutions to Launch Global Sales Company Mad World For Arab Cinema in Cannes
Mad Solutions will launch global sales company Mad World dedicated to Arab Cinema in Cannes
The MAD World team is coming to Cannes with a dozen titles in various stages, including Palestinian director Laila Abbas’s upcoming female empowerment drama “Thank You for Banking With Us!” (pictured); Egyptian director Rani Massalha’s satirical “The Return of the Prodigal Son,” about a pig farmer in Egypt who is a member of the country’s often persecuted Coptic Christian community that is thrown in turmoil by a breakout of swine flu; “The Last Exorcist,” a horror movie by Saudi writer-turned-director Asim Altokhais, adapted by his own comic book; Tunisian director Murad Ben Cheik’s “A Bird From Paradise,” about preparations rites for Tunisian weddings; and Yellow Bus,” the drama now on the fest circuit by Middle East-based U.S. director Wendy Bednarz that follows a mother’s quest for justice after suffering an unthinkable tragedy. “With MAD World we have created a dedicated platform for exporting Arabic cinema in all its diversity, both in terms of subject matter and local sensibilities” said Alaa Karkouti and Maher Diab in a statement. We intend to challenge those limitations, exploring all manner of distribution options around the world, even unconventional ones, in order to expand the global audience for a wider range of Arab storytellers,” Brown added.
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