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Macy’s Thanksgiving Day Parade Draws Largest Audience Ever With More Than 30M Viewers
The Macy's Thanksgiving Day Parade amassed more than 30 million viewers, according to NBCUniversal
Photo by CHARLY TRIBALLEAU/AFP via Getty Images The Macy’s Thanksgiving Day Parade drew its largest audience ever this year, according to NBCUniversal. Though NBCUniversal didn’t give specifics on the digital audience, the company did reveal that streaming hours on Peacock grew by 26% compared to last year’s parade. The 2024 Macy’s Thanksgiving Day Parade was hosted by Today Show personalities Savannah Guthrie, Hoda Kotb, and Al Roker.
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