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M. Night Shyamalan Says Studio Was ‘Too Scared’ to Market ‘Unbreakable’ as a Comic Book Film in 2000 Because ‘No One Will Go See a Movie About a Comic Book’


M. Night Shyamalan remembers the studio being too afraid to market his 2000 superhero movie "Unbreakable" as a comic book film.

M. Night Shyamalan participated in a career retrospective interview with GQ magazine to mark the release of his latest directorial effort, “Trap,” and remembered studio executives not wanting to market 2000’s “Unbreakable” as a comic book movie. Shyamalan and star Bruce Willis were coming off the enormous success of “The Sixth Sense,” which earned $672 million worldwide and picked up six Oscar nominations, including best picture. Who said it was going to be scary?’ And so, [I learned] a really interesting lesson about, if I am going to be the purveyor of original stories for my life, I have to get partners that understand that we’re going to reinvent every single time, and we should celebrate that.”

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