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Luxury Tech Brand Kaleidescape Expands Into Cinema Business With Service to Bring Library Titles to Theaters (EXCLUSIVE)
Luxury home entertainment brand Kaleidescape is coming to CinemaCon 2024 with a new service designed to bring more library titles to theaters.
In doing so it aims to make older titles more accessible in theaters and open up ancillary revenue opportunities for content owners and exhibitors by attracting more moviegoers. “We have an ability to bring all this wonderful content back to the big screen,” says Priscilla Morgan, chief operating officer of Kaleidescape. Per the plan, Mountain View, Calif.-based Kaleidescape would sell its hardware to theater owners, prep and supply the encrypted content, and “not take a cut so all the economics stays between the studio and the exhibitor,” explains Morgan.
Or read this on Variety