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Luminate-Epic Games Deal Brings Gaming Music Metrics Into Focus
Announced Wednesday (April 30), the agreement adds Fortnite Jam Tracks to Luminate’s growing “Interactive On-Demand” category.
Announced Wednesday (April 30), the agreement adds Fortnite Jam Tracks to Luminate’s growing “Interactive On-Demand” category, offering labels, managers, and rights holders deeper insight into how music is being experienced and consumed inside Epic Games’ massively popular title. The company’s 2024 year-end report also highlighted streaming gains for Snoop Dogg, Eminem, Ice Spice, and Juice WRLD, following their involvement in Fortnite Remix, a month-long music activation held in November 2024. “In today’s increasingly transmedia landscape, where technology is blurring the lines of content and fan experiences across platforms, it’s more important than ever to understand engagement and audience trends in the gaming space and how they overlap with music consumption.”
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