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Luminate: Netflix, Amazon Prime Video Build Up New Stores of Original Sports Programming
Netflix and Amazon Prime Video have built up large new stores of original sports programming between 2020-2024, according to data from Luminate
Netflix and Amazon Prime Video are relatively young by TV-industry standards, but they are fast becoming bigger players in the sports-content arena. New data from Luminate shows that Amazon Prime Video and Netflix have been growing their share of original sports programming over the past four years among general-audience streamers. The most prevalent sports covered in the shows were soccer and football, followed by “multi-sport,” basketball and racing, according to Luminate’s findings.
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