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Luminate Launches New Tool to Measure Artists’ Influence for Brand Partnerships & More
A new Luminate tool measures music artists' influence for brand deals based on streaming and social media footprints, public appeal and other factors.
Billboard ‘s data partner Luminate has launched a new tool designed to measure artists’ influence for brand partnerships and more, the company announced Tuesday (Oct. 8). Taylor Swift, 100 Adele, 92 Beyoncé, 91 Elton John, 90 Rihanna, 90 Eminem, 89 Shakira, 88 Ariana Grande, 88 Lady Gaga, 88 Dolly Parton, 87 We are incredibly excited to be a ‘Day-One’ Luminate brand partner, which equips us with invaluable tools to strengthen our cultural compass and benchmark our investments connecting to fandoms.”
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