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Lumière’s Classic Film Market Discusses Universal’s Latest Restorations, ‘The Name of the Rose,’ Use of AI, and Targeting Young Cinephiles


The Lumiere Festival’s Classic Film Market also explores the impact of Jean-Jacques Annaud’s 'The Name of the Rose' and the growing role of AI.

Speaking to Variety, Gérald Duchaussoy, who oversees programming and coordination at the MIFC, said it was particularly important to look at the U.S. market to identify trends in the sector, both among streaming platforms and movie theaters. The film, which stars Goldie Hawn and William Atherton, won best screenplay in Cannes in 1974 but Spielberg was forced to skip the festival because he was in the middle of shooting “Jaws,” Duchaussoy noted. Also present will be representatives from Park Circus, which recently released a new 4K restoration of Charles Vidor’s “Gilda,” starring Rita Hayworth, which likewise screened this year in Cannes.

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