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Loverboy Reimagines Early ‘80s Video for IHOP Ad, ‘Working for the Weekday’ (EXCLUSIVE)
Loverboy have reimagined one of their biggest early '80s hits — and its video — for a new IHOP ad, 'Working for the Weekday.'
It’s fair to say that anyone who remembers the video for Loverboy ’s smash single “Working for the Weekend” was probably around for the early days of MTV, when the group was transformed into superstars overnight thanks to heavy rotation on the culture-shifting new cultural cable channel. According to IHOP’s Donohue, the House Faves promotion, launching today (October 1) will involve “an omnichannel campaign across TV, social, influencer partners and digital” designed to spread awareness and “drive guests into restaurants.” The ad itself, with a chyron mimicking a vintage MTV clip, is almost a shot-by-shot recreation of the original, with IHOP’s syrup bottles illustrated to look like the band: The lid opens as a mouth; the keyboardist even has forks for hands.
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