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Louis Messina Talks George Strait, Taylor Swift & ‘Magical’ Chappell Roan at Billboard Live Music Summit
Messina was recognized as Executive of the Year at the Summit for his work with superstars including Taylor Swift, George Strait, Ed Sheeran and more.
Louis Messina reflected on his storied career in touring on Thursday (Nov. 14) at the Billboard Live Music Summit in Los Angeles. Speaking with Melinda Newman, Billboard ‘s executive editor, West Coast and Nashville, Messina spoke about the working with some of the biggest names in music, with the 11-artist roster of his Messina Touring Company including Taylor Swift, George Strait, Kenny Chesney, Ed Sheeran, Old Dominion and recent signee Zach Bryan. Newman noted that Swift’s Era’s tour, which wraps up in a few weeks in Vancouver, has grossed well over a billion dollars, then asking Messina what he’s saw in the superstar from the start.
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