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Lorraine Kelly 'is ready to take drastic measures to save her long-running show' amid brutal cuts at ITV
Lorraine Kelly is reportedly ready to take drastic measures following brutal cutbacks at ITV in a bid to save her long-running show.
ITV claims that it is slashing the budgets of its daytime TV shows in a bid to increase long-term profitability amid changes in viewer habits and a move towards streaming services. ITV announced on May 20 that there would be dramatic changes to their daytime TV schedule, with Lorraine's show slashed from an hour to 30 minutes and, like Loose Women, will only air 30 weeks of the year. The new regime, set to come into effect in January, will cost a potential 300 staff members their jobs as a consultation period begins as soon as today, lasting until September, before employees are finally let go in December.
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