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Lorraine Kelly ‘insulted’ by ‘plan to merge show with GMB’ amid ITV cuts

Lorraine Kelly is said to have declined the opportunity for her daytime show to be integrated into ITV's GMB breakfast telly offering.

However, amid news of the changes, Lorraine Kelly herself is said to have declined the opportunity for her daytime show to be integrated into the broadcaster’s breakfast telly offering for the final half an hour of GMB. The reported proposal allegedly offered to her was said to be thought of as an ‘easy fix’ after the same format was adopted during the Covid pandemic lockdown. However, sources are said to have told the outlet that an “insulted” Lorraine dismissed the suggestion, leading to the reduced air time for her show in the future.

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