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Loose Women, This Morning, GMB and Lorraine pulled into crisis meetings with ITV bosses
ITV bosses are said to have taken drastic measures as a way to cut costs on some of its biggest shows - with its flagship daytime programmes, including This Morning, on the agenda
The popular daytime programmes are staring down the barrel of salary freezes and potential redundancies as ITV chiefs scramble to mitigate the financial fallout from a decline in ratings. Loose Women is reported to be one of the daytime shows that has seen a drop in viewership (Image: Ken McKay/ITV/REX/Shutterstock) Read MoreRelated Articles This Morning star reveals his new career change - 'It's an absolute dream come true' Reports suggest that the new hosts of This Morning, Ben Shephard and Cat Deeley, have secured a whopping £550,000 as they step into the shoes of Phillip Schofield and Holly Willoughby.
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