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Longer pre-film ads ‘wasting time’ of frustrated cinema fans

In past decade, pre-film reels have extended to about 25 minutes for ads and trailers, according to experts

Movie buffs already lamenting the length of time it takes to get to the start of a film might be disappointed to learn that pre-cinema ads are getting longer. While trailers remain central to the experience, ads have become a larger portion of the runtime,” said Jon Evans, the chief customer officer at the advertising agency System1. Damian Spandley, the managing director of programming at Curzon, said: “We are conscious that customers are here to watch the film, but people like to see trailers for upcoming releases and the reel is part of the pre-film ritual.

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