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London TV Screenings: What Buyers Really Want, According to France Télévisions, ZDF Studios, TV4 Media and Atresmedia
Four leading European TV buyers unveil their program and acquisition strategies ahead of the London TV Screenings.
As more than 900 buyers of scripted, non-scripted and formats are taking the Soho venues by storm, four heavyweight players have shared with Variety their buying wish list and strategies to woo and entertain viewers amid tense global geopolitics. Flagging the public service views are Eva Kamin, VP acquisitions and co-productions at Germany’s ZDF Studios and Manuel Alduy, France Télévisions’ head of international fiction and cinema. “International series allow us to get more diversity in genres and stories, to target younger audiences and/or reduce our programming costs,” says Alduy who’s had to readjust his strategy as France Télévisions’ overall budget was axed by more than $135 million over 2024-25.
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