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Lola Young’s Rise: Island EMI Boss Louis Bloom on ‘Messy’ and the Long Road to Coachella
Louis Bloom discusses Lola Young's rise over the past year with 'Messy' and the long road to Coachella.
The huge success of “Messy” — a chart-topper in her native U.K. and rising hit Stateside — has made Young’s Mojave stage appearance on Friday one of the weekend’s most hotly anticipated sets, not to mention transforming her into one of the year’s biggest breakout stars. Indeed, Bloom’s label has bucked the trend to provide some of the few bright spots for British music in recent years, having also overseen breakthrough cross-genre success from the likes of the Last Dinner Party, FLO, English Teacher and Nia Archives, as well as Irish star Hozier. Meanwhile Young – who will play Los Angeles’ Fonda Theatre on April 15 and appear on “Jimmy Kimmel Live!” during her current Stateside trip – will also release a “sensational” follow-up album before 2025 is over, even as “Conceited,” another track from “This Wasn’t Meant…,” starts to gain traction.
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