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Lola Young Scores the Year’s Last (?) Big Viral Hit
This week's Trending Up looks at Lola Young's "Messy" as well as other late-2024 viral hits.
That’s been the debate raging around Lola Young’s breakthrough single “Messy,” which is zooming up the Billboard Hot 100 thanks in part to a viral clip in which influencer Jake Shane and model/social media star Sofia Richie vibe out to the British singer-songwriter’s vulnerable soul-pop track. After breaking through with 2022’s “Straight and Narrow,” Missouri-bred country musician Sam Barber has scored his first Billboard Hot 100 hit with his Avery Anna-assisted “Indigo” (No. Building on her already-solidified online fandom, the official “Peggy” sound plays in over 97,000 TikTok posts, the bulk of which follow children having their parents blindly react to the song’s outrageous lyrics.
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