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Logan Paul's Prime supplier is suing the energy-drink company for $68 million, accusing it of cutting ties as demand cratered

The supplier of Logan Paul's Prime energy drinks is suing the beverage company for $68 million, accusing it of breaching a contract when sales cratered.

Refresco accuses Prime of failing to order the required amount during the first year of the contract, incurring a penalty payment. The original agreement with Refresco, made in April 2023, was based on the high demand Prime was experiencing at the time, the complaint says. But by 2024, "sales of PRIME beverages were falling well below Defendants' expectations," Refresco's lawyer says in the complaint, adding that while the decline was partly seasonal, it also involved "fading social media buzz" and a series of lawsuits.

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