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Local TV Stations Still Pushing To Reclaim 10 PM Hour From Broadcast Networks, Top Exec Says
Local stations are continuing to push to reclaim the 10 p.m. hour from broadcast networks, a top industry exec said Wednesday.
Local stations are continuing to push to reclaim the 10 p.m. hour from broadcast networks, a top industry exec said Wednesday. Mike Hayes, President of Hearst Television, was asked during a panel Wednesday at the NAB Show New York about the state of discussions about 10 p.m., a topic that gained wide attention in 2022. The view from many local TV execs is that their programming is often capable of drawing more reliable tune-in than what networks offer given budget constraints and the need to bolster streaming services.
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