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Loaded is BACK... and so is Liz! Iconic lads' mag gears up for a 'digital rebellion' nine years after going out of print as it launches new online platform featuring original cover star Elizabeth Hurley, 58

The lads mag is launching a new digital platform for the not-so-modern man who refuses to conform to current masculine stereotypes - nine years after it went out of print.

Billed as a digital rebellion, Loaded online enters a vastly different social, environmental and political landscape - but remains unchanged and unrepentant in the tone that helped turn it into one of Britain's biggest and bestselling magazines. Stating their intentions, Loaded say 'we now live in a world dominated by the dopamine-hungry, craving the gratification so cheaply given by the appearance of a red splodge on social media, saying we have been validated by our peers. In homage to their first print publication in 1994, the Loaded team have recalled original cover girl Elizabeth Hurley for a busty front page spread and accompanying video

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Elizabeth Hurley

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