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Live NFL Viewing Up 24% On Prime Video, Reports Amazon Sports Exec — Cannes Lions
Jarrod Stacy, Live Sports Production, Prime Video, reported the bump at Cannes Lions Festival.
Speaking at Cannes Lions Festival, Jared Stacy said it was clear that the immersive experience was finding a big audience, having picked up the exclusive rights in 2021 and launched Thursday Night Football last year. She added that Amazon Music is creating “front row experiences” to enjoy artists like Ed Sheeran and Kendrick Lamar. Asked for her best advice for advertisers hoping to work with Amazon Music, Postelle said having the facility to jump speedily on cultural moments was critical to the success of a campaign.
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