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Live Nation’s Arthur Fogel Says Touring’s Global Reach Has ‘Dramatically’ Expanded in Last 30 Years
Live Nation's Arthur Fogel and Lady Gaga manager Bobby Campbell discuss touring in 2024 and how the landscape has changed over the years.
During a conversation at the Billboard Live Music Summit in Los Angeles on Thursday (Nov. 14), the veteran promoter said infrastructure around the globe has drastically improved and opened touring to nearly double the number of countries over that time. “Now tours are becoming a central part of the marketing plan for the album.” He added that artists will now change small aspects of their shows, such as the setlist or certain dance moves, to create new content for each stop. “There are so many new state-of-the-art venues coming online that have really helped propel the ability for artists to go and play all kinds of different places,” said Fogel, who pointed out that Africa, essentially the last frontier on the touring front, has recently opened up.
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