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Lionsgate’s Staggered ‘Ballerina’ Embargo For “Enthusiastic” & “Critical Sentiment” Irks Reviewers
Lionsgate's Staggered 'Ballerina' Embargoes For "Enthusiastic" & "Critical Sentiment" Irks Reviewers
Ana de Armas as Eve in 'Ballerina'Lionsgate/Larry D. Horricks We’re all atune to the increasingly curated early responses to movies from distributors but this was beyond the pale for many. We hear from studio sources that this was a case of poor wording and that following the outcry marketers reached out to those who received the note to let them know that they’re welcome to express whatever opinion they have of the movie. The early reaction and influencer curated responses to movies have been growing in the wrong direction for a while.
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