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Lionsgate’s MovieSphere Becomes First Major FAST Channel To Be Measured By Nielsen
Lionsgate‘s MovieSphere channel will become the first major FAST (free ad supported streaming) channel to be measured by Nielsen. Nielsen will report channel viewership in the same measurement used by traditional TV ad buyers. MovieSphere is available on 18 streaming platforms, including Samsung, Roku and Pluto TV, and it will be available on nearly 20 platforms […]
“By bringing proven linear TV metrics to the FAST space, Nielsen is providing us with a valuable and innovative tool to benchmark performance, evaluate what’s working and respond quickly to our audiences,” said Lionsgate President of Worldwide Television Distribution Jim Packer. “This is potentially a very significant development where our team can leverage viewer reach, duration, frequency, concentration and other audience indicators to help us shape our branded, general entertainment channels to better return value for our partners.” With approximately 123 average minutes watched per viewer in its first month of measurement using this tool, MovieSphere is comparable with leading basic cable networks, according to data provided by Nielsen.
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