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Lionsgate Will Use AI to Let Filmmakers ‘Augment’ Their Work, Studio Expects to Save ‘Millions’ via Pact With Startup Runway
Lionsgate announced a deal with AI startup Runway to create a 'cinematic video' model as a creative tool for filmmakers.
According to Lionsgate vice chair Michael Burns, several filmmakers the studio works with “are already excited about its potential applications to their pre-production and post-production process.” In a statement, he said, “We view AI as a great tool for augmenting, enhancing and supplementing our current operations.” “We’re committed to giving artists, creators and studios the best and most powerful tools to augment their workflows and enable new ways of bringing their stories to life,” Runway co-founder and CEO Cristóbal Valenzuela said in a statement. The best stories are yet to be told.” He added, “Lionsgate has an incredible creative team and a clear vision for how AI can help their work — we’re excited to help bring their ideas to life.”
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